The Marketing Minute: Staying Positive When the Market Isn’t
Marcy’s Musings: Continuing to Invent the Future With SEL
It’s Only Common Sense: Why Failure Is an Opportunity for Growth
AMOLED Panels Become Mainstream Display for Smartphones, with Shipments Set to Grow by Nearly 25% in 2024
September 6, 2024 | TrendForceEstimated reading time: 1 minute
TrendForce’s latest projections show global shipments of AMOLED smartphone panels are anticipated to surpass 840 million units in 2024, reflecting a remarkable growth of almost 25% from 2023. With leading smartphone manufacturers increasingly embracing AMOLED technology, shipments are predicted to surpass 870 million units in 2025, representing a YoY increase of 3.2%.
Traditionally, Korean panel makers have dominated the AMOLED panel supply chain. However, in recent years, Chinese suppliers have ramped up their production of flexible AMOLED panels, ensuring a consistent supply to cater to surging market demand. Additionally, these Chinese companies have been forging partnerships with smartphone brands, which has led to a notable increase in AMOLED panel usage in smartphones, rising from 51% in 2023 to 56.9% in 2024. TrendForce posits this penetration rate is expected to grow by 2% to 3% each year—potentially reaching 68% by 2028—thereby establishing AMOLED panels as the standard display in the smartphone industry.
Korean panel makers mainly cater to Apple and Samsung, with their shipments to other brands declining annually, primarily offering limited quantities of rigid AMOLED panels. On the other hand, Chinese panel makers have experienced a consistent rise in AMOLED panel shipments. BOE has emerged as the top supplier of AMOLED smartphone panels in China, with projections indicating shipments will reach approximately 130 million units this year.
Alongside strong partnerships with local smartphone brands, BOE has been progressively increasing its shipments to Apple, having successfully passed the validation process for the upcoming iPhone 16 series in 2024 and is gearing up for mass production as planned. This achievement highlights that after years of development, BOE's products and technology are slowly earning recognition from major international brands like Apple, potentially opening doors for greater inclusion in Apple's future offerings.
TrendForce points out that other manufacturers of AMOLED smartphone panels are experiencing swift growth. Thanks to robust sales of Huawei's latest models in 2024, Visionox is projected to achieve shipments of 80 million units. Furthermore, both TIANMA and CSOT have begun to ramp up their AMOLED smartphone panel shipments this year, with a strong possibility of exceeding their past records.
It is anticipated that Chinese panel makers will represent 47.9% of global AMOLED smartphone panel shipments in 2024. By 2025, their total shipments are predicted to exceed those of their Korean counterparts, achieving a projected global market share of 50.2%.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Polar Instruments Announces Additive Transmission Line Support for Si9000e
08/20/2025 | Polar InstrumentsTransmission lines embedded into the PCB surface are a feature of UHDI constructions. The 2025 fall release of Polar's Si9000e PCB impedance & insertion loss transmission line field solver incorporates eight new single ended, differential and coplanar transmission line structures.
Axxon-Mycronic Brings High-Performance Conformal Coating to productronica India 2025
08/20/2025 | Axxon-MycronicAxxon-Mycronic, a leading, global supplier of innovative and production-ready, dispensing and conformal coating systems, is pleased to announce its participation in productronica India 2025, taking place September 17–19 at the Bangalore International Exhibition Centre (BIEC).
The Marketing Minute: Staying Positive When the Market Isn’t
08/20/2025 | Brittany Martin -- Column: The Marketing MinuteIn today’s volatile electronics market, buffeted by tariffs, supply-chain shifts, and squeezed margins, it’s tempting to tighten belts and cut your marketing budget. But history shows us that the quietest brands get forgotten fastest. Staying visible is not a luxury; it’s a competitive advantage.
Eltek Ltd. Reports Strong Second-Quarter 2025 Results
08/14/2025 | PR NewswireEltek Ltd., a global manufacturer and supplier of technologically advanced solutions in the field of printed circuit boards (PCBs), today announced its financial results for the quarter ended June 30, 2025.
20 Years of Center Nanoelectronic Technologies (CNT) – Backbone of German Semiconductor Research Celebrates Anniversary
08/14/2025 | Fraunhofer IPMSThe Center Nanoelectronic Technologies (CNT) of the Fraunhofer Institute for Photonic Microsystems (IPMS) is celebrating its 20th anniversary this year. Since its founding in 2005, it has developed into a pillar of applied semiconductor research in Germany and Europe. With its unique research cleanroom and equipment adhering to the 300-mm wafer industry standard, CNT is unparalleled in Germany and serves as a central innovation driver for the microelectronics industry.