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The Marketing Minute: The First Step to More Sales—Marketing

07/16/2025 | Brittany Martin -- Column: The Marketing Minute
In today’s competitive B2B landscape, marketing is no longer just a support role; it’s the starting line. Before a PO is ever submitted, marketing has already laid the foundation for the sale. These days, buyers are more informed, selective, and self-guided than ever, and marketing is how they find, evaluate, and build trust in your company.

It’s Only Common Sense: Customer Service Is Sales in Disguise

07/14/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Customer service is one of the most powerful sales tools a business can deploy. Every interaction—whether they're calling to ask a question, complain, or inquire about your hours—is an opportunity to build your brand, create loyalty, and drive sales. 

ViTrox Announces Strategic Partnership with Maxim SMT to Strengthen Presence in India

07/04/2025 | ViTrox
ViTrox, which aims to be the World’s Most Trusted Technology Company, is proud to announce the appointment of Maxim SMT as its new Sales Channel Partner in India, effective 1st June 2025.

Stop Using Spreadsheets—and You Can Quote Me on That

07/03/2025 | Nolan Johnson, SMT007 Magazine
Meeting changing business needs and a thriving market sometimes means process efficiencies. Not all those efficiency improvements take place on the shop floor, however. For EMS companies, growth can also mean changing out the business operations software to have one more chance to close a business deal that better aligns with the company’s sweet spot. One of the pressing issues for EMS companies is the great deal of attention on sales and quoting software solutions and how to make them perform better. Chintan Sutaria, the founder and former CEO of CalcuQuote now working on other projects at OpenJar, explains.

It’s Only Common Sense: Your Guide to Better Time Management

07/07/2025 | Dan Beaulieu -- Column: It's Only Common Sense
One of the most valuable assets a salesperson has is time, and how you manage it can be the difference between barely meeting quotas and crushing them consistently. Time management is about being effective and prioritizing tasks that drive results while cutting out or delegating the rest. Here are some strategies to master time management and elevate your sales performance.
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