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“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.

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Microart Services has been in business for over 40 years, growing from a design PCB layout company to a full-service EMS company focused on serving its customer base with standard and custom solutions. I’ve heard from my rep friends, their competitors, and even my Canadian PCB friends that Microart is “one of the best EMS companies in North America.” That’s why I decided to speak with CEO Mark Wood to discover the secret to his company's success.

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Environmental sustainability in business—product circularity—is a high priority these days. “Circularity,” the term meant to replace “recycling,” in its simplest definition, describes a full circle life for electronic products and all their elements. The result is re-use or a near-complete reintroduction of the base materials back into the supply chain, leaving very little left for waste. For what cannot be reused productively, the ultimate hope is to have better, less harmful means of disposal and/or materials that can seamlessly and harmlessly decompose and integrate back into the natural environment. That is where Jiva and Soluboard come in.

It’s Only Common Sense: Pricing PCBs? It’s All in Their Heads

09/29/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let’s talk about pricing—not the math, the spreadsheets, or the cost-plus formula your finance guy loves—but the actual game: perception. If you’re trying to win jobs by being the lowest bidder, you’re not competing; you’re commoditizing yourself. Once you do that, good luck climbing back up the value ladder. You’re no longer a partner; you’re a line item on a spreadsheet.

It’s Only Common Sense: Sales Strategies for a Virtual World

09/22/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let’s get one thing straight: Remote selling isn’t a temporary inconvenience. It’s not a "phase" that magically disappears if you hold your breath long enough. It’s the new playing field, and if you want to win, you’d better learn how to hit the ball in this new ballpark. Selling through a screen is not harder; it’s just different. Different rules, different tools, same game. Connect with people, build trust, solve problems, and earn the deal. The salespeople who master remote selling will eat the ones who don’t for breakfast. 
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