Nolan’s Notes: Finding Your Sweet Spot
Standard of Excellence: Delivering Excellence—A Daily Goal
Knocking Down the Bone Pile: Tin Whisker Mitigation in Aerospace Applications, Part 3
Kia, Samsung Partner to Integrate SmartThings Pro into Kia PBVs
February 28, 2025 | PRNewswireEstimated reading time: 2 minutes
Kia Corporation has entered into a strategic partnership with Samsung Electronics Co., Ltd. to introduce next-generation 'Internet of Things' (IoT) solutions for its Platform Beyond Vehicles (PBVs) offerings.
The two companies signed a Memorandum of Understanding during Kia's 2025 EV Day in Spain, marking a significant step toward redefining both the 'In-Vehicle' and 'Out-of-Vehicle' experience for PBV customers.
The signing ceremony was attended by Sangdae Kim, Head of Kia's PBV Division, and Chanwoo Park, Executive Vice President of B2B Integrated Offering Center at Samsung Electronics.
The collaboration aligns with Kia's wider Platform Beyond Vehicle strategy, which seeks to expand the role of PBVs beyond transportation into customized business solutions that can be integrated into broader digital ecosystems.
"Kia PBVs are designed to be more than just vehicles, they are intelligent business solutions that connect seamlessly with digital ecosystems," said Sangdae Kim, Head of Kia's PBV Division. "We anticipate that our business collaboration with Samsung, leveraging its AI B2B solution SmartThings Pro, will extend the vehicle user experience for our business customers beyond PBVs into the broader IoT ecosystem. This partnership is expected to create new opportunities for discovering customer value."
Kia will integrate Samsung's IoT platform, 'SmartThings Pro', into its PBVs, enabling wireless control of connected devices and technologies through a 'Plug & Play' service. This solution allows business customers to integrate and manage IoT-enabled appliances without complex installations, simply by attaching a smart connector.
"By integrating SmartThings Pro into Kia PBV, we plan to present an intelligent new way for businesses to be connected to their customers," said Chanwoo Park, Executive Vice President of B2B Integrated Offering Center at Samsung Electronics. "We will provide an optimized integrated store management experience based on customized solutions to cater for a range of B2B customers including the self-employed and small business owners."
Connectivity between PBVs and business environments
By integrating SmartThings Pro into its PBVs, Kia is enabling automated connectivity between vehicles and business spaces. This integration allows B2B customers to configure business routines, activating the appropriate routine based on the destination entered in the PBV's 'In-Vehicle Infotainment' (IVI). This allows for seamless and secure management and monitoring of external business operations, even while on the road.
Expanding PBV business solutions for global B2B customers
Alongside SmartThings Pro integration, Kia and Samsung plan to develop specialized IoT solutions tailored to the unique needs of PBV business customers across various industries.
The two companies will first launch pilot services for small business owners and self-employed customers as part of this partnership. Moving forward, they will work on developing IoT product lines specifically for PBVs and bundled solutions tailored to the needs of B2B clients. They also aim to create new business models and extend their services to B2B customers globally.
Share on:
Suggested Items
Stop Using Spreadsheets—and You Can Quote Me on That
07/03/2025 | Nolan Johnson, SMT007 MagazineMeeting changing business needs and a thriving market sometimes means process efficiencies. Not all those efficiency improvements take place on the shop floor, however. For EMS companies, growth can also mean changing out the business operations software to have one more chance to close a business deal that better aligns with the company’s sweet spot. One of the pressing issues for EMS companies is the great deal of attention on sales and quoting software solutions and how to make them perform better. Chintan Sutaria, the founder and former CEO of CalcuQuote now working on other projects at OpenJar, explains.
It’s Only Common Sense: Selling to Today's Generation of Buyers
06/30/2025 | Dan Beaulieu -- Column: It's Only Common SenseMillennials and Gen Z hold significant purchasing power and influence in industries worldwide. Selling to them requires adapting to their unique preferences, behaviors, and values, and exploring their buying habits, embracing their emphasis on social values, and mastering digital communication. Unlike previous generations, they prioritize experiences, sustainability, and value.
Global Sourcing Spotlight: Evaluating a Supplier’s Capabilities
06/18/2025 | Bob Duke -- Column: Global Sourcing SpotlightGlobal sourcing is essential for companies looking to improve cost efficiency, access innovation, and optimize supply chains. Successfully identifying and collaborating with the right suppliers on a global scale requires rigorous evaluation processes. Businesses must ensure suppliers meet industry standards, are financially stable, and can scale alongside their growth.
Priority Software Appoints Ben Karniel as Chief Revenue Officer to Spearhead Global Growth
06/12/2025 | Priority SoftwarePriority Software, a leading provider of scalable and agile cloud-based business management solutions, proudly announces the appointment of Ben Karniel as its new Chief Revenue Officer (CRO), effective May 1, 2025. This strategic addition to the executive team underscores Priority's commitment to expand its global footprint.
Priority Software Announces the New, Game-Changing aiERP
06/12/2025 | Priority SoftwarePriority Software Ltd., a leading global provider of ERP and business management software announces its revolutionary aiERP, leveraging the power of AI to transform business operations.