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Accenture Invests in Sanctuary AI to Bring AI-Powered, Humanoid Robotics to Work Alongside Humans
March 27, 2024 | BUSINESS WIREEstimated reading time: 2 minutes

Accenture has made a strategic investment, through Accenture Ventures, in Sanctuary AI, a developer of humanoid general-purpose robots that are powered by AI and can perform a wide variety of work tasks quickly, safely and effectively.
“Robots with human-like intelligence will completely transform the workforce of the future. By combining Accenture’s expertise in disruptive technology with Sanctuary AI’s industry-leading robotics, we can help some of the biggest companies in the world manage this change and provide the best solutions for its clients.”
“AI-powered humanoid robots are essential to reinventing work and supporting human workers as labor shortage is becoming an issue in many countries and industries,” said Joe Lui, Accenture’s global advanced automation and robotics lead. “Sanctuary AI’s advanced AI platform trains robots to react to their environment and perform new tasks with precision in a very short time. We see huge potential for their robots in post and parcel, manufacturing, retail and logistics warehousing operations, where they could complement and collaborate with human workers and automate tasks that traditional robotics can’t.”
Sanctuary AI’s general-purpose robot Phoenix™, recently recognized as one of TIME magazine’s “Best Inventions of 2023,” can perform a multitude of work tasks. For instance, at a Mark’s retail store in Langley, BC, Canada, Phoenix has performed more than 100 tasks, including choosing and packing merchandise, and correctly cleaning, tagging, labeling and folding items, with robotic hands that rival human hand dexterity and fine manipulation. Phoenix is powered by the company’s AI control system, Carbon™, which mimics subsystems found in the human brain, such as memory, sight, sound and touch, and translates natural language into action in the real world.
Geordie Rose, chief executive officer and co-founder of Sanctuary AI, said: “Robots with human-like intelligence will completely transform the workforce of the future. By combining Accenture’s expertise in disruptive technology with Sanctuary AI’s industry-leading robotics, we can help some of the biggest companies in the world manage this change and provide the best solutions for its clients.”
Accenture’s Technology Vision 2024 report found that 95% of executives surveyed agree that making technology more human will massively expand the opportunities of every industry. The report calls for taking a balanced, ‘human by design’ approach that ensures companies use technologies fairly and responsibly. Sanctuary AI is making this a reality by embedding Explainable AI in the Phoenix robot in order to feature reasoning, task and motion plans that can be defined and audited.
Accenture has previously invested in other robotics areas, for example, through Accenture Alpha Automation, a recently formed joint venture with Japanese robotics leader Mujin, and acquisitions of Eclipse Automation in Canada and Pollux in Brazil. Sanctuary AI is the latest company to join Accenture Ventures’ Project Spotlight, an engagement and investment program that connects emerging technology startups with Accenture’s Global 2000 client base in order to fill strategic innovation gaps. Project Spotlight offers extensive access to Accenture’s domain expertise and enterprise clients, helping startups harness human creativity and deliver on the promise of their technology.
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Brent Fischthal - Koh YoungSuggested Items
It's Only Common Sense: Leveraging AI in Your Sales Strategy
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NVIDIA Jetson Thor Targets Advanced Humanoid Applications, Driving the Humanoid Robot Chip Market to Exceed $48M by 2028
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Infineon to Enable Humanoid Robots with Precise Motion and Efficiency Powered by NVIDIA Technology
08/26/2025 | InfineonInfineon Technologies AG is accelerating the development of humanoid robotics with NVIDIA technology. This integration combines Infineon's expertise in microcontrollers, sensors, and smart actuators with the cutting-edge NVIDIA Jetson Thor Series modules, enabling original equipment manufacturers (OEMs) and original design manufacturers (ODMs) to create more efficient, powerful, and scalable motor control solutions for humanoid robotics.
Standard of Excellence: The Human Touch in an Automated World
08/27/2025 | Anaya Vardya -- Column: Standard of ExcellenceWe live in a world where everything from groceries to tech support is a click away. Automation has revolutionized the way we conduct business. From order tracking systems to AI-powered chatbots, automation can increase speed, improve accuracy, and reduce costs. However, with all that progress comes a critical challenge: How do we ensure that we don’t lose the human touch, the very thing that makes business relationships meaningful?
Humanoid Robots: ‘Vision and Reality’
08/15/2025 | IFRHumanoids are considered to be the next big thing in robotics: China, the world's largest market for industrial robots, has set out specific targets for its plans to mass-produce humanoids. Meanwhile, tech companies in the US and Europe are announcing significant funding.